SOUTHWEST AIRLINES // ALL YOU NEED IS LOVE
A year-long effort celebrating the end of the Wright Amendment restrictions for Southwest Airlines. Hundreds of OOH executions. A Texas Rangers Stadium take-over and an Echosmith cover of “ALL YOU NEED IS LOVE” set the stage for new nonstop service from the nation’s largest domestic airline.
BROADCAST // OOH // PRINT // SOCIAL // RADIO // EXPERIENTIAL